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3 Reasons Why You Shouldn’t Quit Your Business Just Yet – My Lessons learned investing in coaching

April 22nd, 2015 | no comments

Luxury to me was spending $4.50 on an organic mocha once a week as my treat.

At the time I had my day job on the side making sales calls on behalf of a business coach about 25 – 30 hours a week

In my heart though I knew I was being called to get my own gifts out in a way that felt authentic to me.

So I attracted in an opportunity to have a session with a coach whom after listening to me and what I needed, extended her hand and said she would love to help me.

The investment? $25,000 to work with her for a year.  Shit!

The most I’d invested at that point was $4k, $6k and $5k, on my training to become a coach and various $997 courses that gave lots of great training and info.. but never had I had invested this much to have weekly handholding by someone who had already done it. Someone who had broken through and offered to help me in a way that actually resonated.

I couldn’t deny that my heart really wanted to do this.. and so I dug deep and with palms sweating, taking deep breaths, heart racing – took out my card to make my deposit.

Did I make a whole heap of money all at once? No.

For me.. that discomfort looked like going without much of a social life whilst I built my business that year.  My coaching investment per month was bigger than all of my personal expenses combined.  Passing on beautiful shoes I saw in the window or having to be okay that I hadn’t updated my wardrobe in a while. My priority was learning to get my gift out.. so that’s where my money went.  I let myself have a little bit of guilty pleasure (that was my weekly mocha in Elsternwick).

We often talk about the ROI in coaching.. and sometimes expect it to be immediate. It wasn’t always immediate for me. At least not in the beginning when there were still things that needed to be learned in the muscle, experiences to be had.


When you make an investment in yourself.. you can never lose. You can never lose the learning, the lessons. Your value goes up – you’re an ever increasing asset as you pay into that account to be who you need to be.












Lesson 1: After a while though you reach a tipping point.. where everything you ever learned before.. suddenly has the right environment in which to make a massive breakthrough.

That happened when another special mentor entered my life by which point I had racked up some credit card debt doing even more investing. I could have gone “oh well I’ve invested so much already and if it still hasn’t worked then maybe I’m done.. I may as well just try and do the whole 9-5 thing”

Yet I knew that wasn’t meant to be my path. I came here to be a Light and my vehicle was Business.

Fastforward 2 years later from hiring my first coach, I experienced getting to 40k in under 4 months. And getting to 13k in sales in 3 days. For the first time it felt like “wow..this is what I’d been desiring all along! To have a business that sustained me and my lifestyle” – it wasn’t a hobby anymore. It felt real.

…. Yet how often is it that we quit way too soon?

Either we quit right before the breakthrough or expect so much of ourselves that we want to become an overnight success and when it doesn’t happen like those glowing testimonials we see.. we think something is wrong with us!

Let me tell you what my experience has taught me:

Do you want to know what happened when I decided to invest the $25k with my coach back in 2010 – where I was almost thinking I had to give up on my coaching dream?


I was completing my pro bono sessions, my first client actually paid me $1997/= to continue working with me. To me that was significant.

Shortly after that I created my first ½ day Private Day..  it was $497/ = .

For someone who was earning $20/hour at her day job to receive $497/= for ½ a days work that was in my gift zone.. was mindblowing to me.

My system was getting used to what it’s like to exchange my services and receive something in return. My cells were reorganising and re-arranging themselves afterwards because something shifted in me that day.


So ROI you ask?

Not as much as $25k right at the start – but that investment has paid back countless times because there are still lessons that I draw from it to this day.

.. but what I learned that year set the foundation for a myriad of things to come, like:

  • What it meant to build a boutique coaching business,
  • What it meant to carry that level of “Being”-ness,
  • Who I needed to Be in order to create that.

That year in 2010 I also sold my first $4k package : ) it was to a personal training studio that I was working out in at the time. I remember ordering a chamomile tea in order to calm my nerves whilst in that sales meeting. I had just turned 24 years old , naiive to boot – I wanted to train their entire studio and came up with a Huge programme and later realised you’re meant to ask Companies if they had a budget : ) Yet.. the owner saw enough in me to give him the confidence that I was their person to train their main sales guy.

Did $4k sort out all my bills at the time? Nope. What it did for my confidence in myself was “priceless”. The lessons it taught me whilst I went through that experience was priceless. I had to get a visceral experience of what that was like.

I had a special spring in my step. I look up at the blue sky in the city of Melbourne  that day and said Thank you to the Big Guy watching over me. Because to Me.. that was a victory.

Lesson 2:

When we ask God to help us get our gift out or we ask for a certain amount of money to come into our lives for our exchange in the world.. He is Soo Loving that He doesn’t just drop it into your lap.

What happens instead is you get an arm reaching out … a life line.. the help comes disguised as Opportunity – that you can choose to step up and bring into your life.

When we pray to God to ask for help, usually the "help" comes disguised as an Opportunity

When we pray to God to ask for help, usually the “help” comes disguised as an Opportunity

(In my case.. I had prayed for help.. and then soon after I attracted in my coach). I wanted to invest a day with  my coach in France and then a couple of days later I received an opportunity to serve my PT studio. I had to be open to the signs to see it and invite it in. I was soo uncomfortable and yet I knew I could help them.

For some of you it could look like sponsoring an event or deciding to have your own event and the costs associated with it might be scary to you.

Usually these Opportunities come at a step or two above where you’re at.. so you need to move through the discomfort you’re feeling to even take it. (Remember the investment? It was way above where I was at or even earning at the time)

Yet there was a knowing inside that it was the right step for me and a journey of “earning the right” to receive for my own exchange in the world because I knew what it meant to dig deep and invest in that way, to learn the ropes, to get the learning in my muscle.

For me, my biggest returns have been :

  • My self value going through the roof,
  • My consciousness expanding rapidly.
  • Having believing eyes on my side.
  • Someone I could share my ups and downs with as I took a step each week in the direction of where I wanted to go.
  • Knowing that I am living my purpose each day.. doing the work, showing up for the work working with the exact people I decided I wanted to work with.


 If you’re still reading this and you’ve been on your path for a while.. I want to look you in the eye and tell you ..


Lesson 3: you still Can do this.. there is a way…And the only way is Through.

Going through that little bit of struggle you might be experiencing right now.. that little bit of grit in your system.. that grain of sand.. it’s just grating, polishing this Jewel that is You.

And if you have the staying power to have faith and keep breathing through any discomfort you are feeling as you uplevel, make scary decisions.. you Will come out the other side.. shining.. radiant. That Star you came here to be.. and your people will thank you.. You will thank you.. for staying true to you and what you came here to do xx

Big hugs to you from me today xx

If you’d like to comment or share.. I would love to hear from  you. Hit reply and let me know what’s on your mind.

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